Successful CRM Open Day 2024 - AI in customer service

News Successful CRM Open Day 2024 - AI in customer service

08 Nov 2024

Successful CRM Open Day 2024 - AI in customer service

In cooperation with easyconsult and Microsoft, the annual CRM Open Day on 7 November 2024 at the World Direct headquarters in Sistrans near Innsbruck inspired participants with innovative solutions and visions for the future of customer service. Experts and many interested entrepreneurs organised a day full of inspiration, exciting discussions and forward-looking ideas.

The CRM Open Day

is characterised by open exchange every year. Success stories are part of the programme, but the main added value for the participants comes from the mutual exchange of experiences about similar challenges, learning processes from mistakes and insights into how to further strengthen customer orientation in their own company.

In the modern and inviting World Direct Innovation Space, Rob Nehrbas, Microsoft Business Applications Western Europe, opened the keynotes with trend-setting insights into the development of AI-supported service solutions. Manuel Zeiner from ÖBB gave an impressive presentation on how Austria's leading railway company is revolutionising its customer service with an innovative omnichannel approach and AI support.

What I particularly liked about today was the dialogue across industries with other entrepreneurs and experts who have the same issues."

Michael Wendt ORF Contribution Service GmbH

In the afternoon, exciting theme islands offered practical insights into innovative projects. Kreisel Electric demonstrated how customer service was optimised through the introduction of a modern customer portal, efficient ticketing and the use of Microsoft Copilot. Meusburger presented a successful approach on how standardisation can be combined with advanced technology to raise service quality to a new level.

The participants were particularly impressed by the live demonstrations in the field of mixed reality applications, which use a combination of mobile app and IoT integration to significantly increase knowledge transfer and productivity in the field.

The highlights for me were how AI intervenes in the processes and unfolds its effect, how employees' reservations and fears can be allayed and, above all, how customer satisfaction can be increased. That benefits us all."

Rudolf Deutinger A1 Telekom Austria

You simply have to keep your eyes and ears open and encourage dialogue. That's the only way to be successful in the future."

Petra Höcketstaller Kraiburg Austria GmbH

In the concluding panel discussion, Oliver Witvoet from easyconsult, Massimo Borelli from Microsoft, Markus Bergmann from World Direct and other participants delved deeper into the day's topics. A convivial finale with after-work drinks enabled networking and a lively exchange of personal experiences between the participants.

Once again, it was the personal dialogue with customers and partners that made this day so special - the togetherness is simply priceless."

Oliver Witvoet CEO easyconsult

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